Black Women's Expo 30th Anniversary
Spearheading the Digital Campaign for the 30th Anniversary of The Black Women’s Expo.
The Challenge
To commemorate the 30th anniversary of The Black Women’s Expo (BWe), the largest and longest-running exposition for Black women in the U.S, they needed to step up their game on their marketing efforts.
The goal was to further increase their social media presence, brand awareness and overall engagement.
During this time of corporate Diversity, Equity and Inclusion (DEI) rollbacks, they faced much adversity, causing some longtime sponsors to withdraw from funding the event; one even claiming that BWe was not “inclusive enough.” This setback prompted BWe to rely on new partners like healthcare firms and community churches to keep the event going. Despite these challenges, we knew the show must go on.
The Solution
We built and executed a customized, results-driven content strategy that showcased the expo’s legacy through brand storytelling, behind-the-scenes coverage, exhibitor promotions, fashion shows, celebrity entertainment, and panel discussions.
At SJ Visionary Consulting, we positioned the brand as a success story in the face of national DEI rollbacks, reinforcing its cultural relevance and resilience. Furthermore, we directed multi-platform management across Instagram, Facebook, TikTok, LinkedIn, and Twitter, monitored key performance indicators (KPIs), and delivered monthly performance reports to optimize engagement.
The Results
To further enhance brand awareness, we launched an influencer marketing campaign across beauty, fashion, health, wellness, and lifestyle sectors, driving:
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20.4K views
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14.4K accounts reached
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2.1K content interactions
Within just 4 months, The Black Women’s Expo gained significant social media growth across all platforms:
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482.5K Views
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270.7K Accounts Reached
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18.9K Content Interactions
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25.2K Profile Visits
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11.7K website visits
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1.6K followers gained
As a direct result of our social media strategy, The Black Women’s Expo achieved measurable business growth, including increased ticket sales, expanded national press coverage, and the acquisition of new sponsorships—further strengthening its reputation as the premier event celebrating and empowering Black women.